Here's the right way to promote fair trade: bring your case directly to the consumer. Don't go the state and rely on its powers of coercion to restrain foreign competition. Appeal to consumers exercising their voluntary choices in the market.
That said, I still object to the misleading arguments being made to promote fair trade. The idea is that these cheaper foreign-made goods are a threat to domestic livelihoods. This may be true for some sectors in which the country has no comparative advantage. However this cannot be true for all sectors of the country. There will always be something the Filipino producers can offer foreign buyers - that's why it's called "trade". (One might think even a nitwit would understand this implication.) Otherwise foreigners will be happy to sell us their goods with nothing going back to them except useless Filipino currency. If so then we should shaft them to their limit!
One can however appeal to our sense of loyalty to Filipino-made products. Hey if that's something consumers go for voluntarily, who am I to object? Ultimately though one has to observe a trade-off: there is only so much price difference between domestic and foreign-made goods that one can tolerate out of patriotic loyalty. And if there is a high patriotic value for Filipino-made, it would be a great incentive for Filipino producers to conceal the foreign component of their products. For example, they can limit themselves to the final stages of processing and call the product "Filipino-made" whereas import content is actually quite high. Filipino-made laptops, anyone?
Nevertheless, except for the dissemination of economic illiteracy, this form of product promotion is largely harmless. I say let these fair traders vent their feelings in as many fair trade fairs (they themselves fund) as they please.
Consumers will know what to do.